BEAUTIFYING OIL MASQUE & SUBLIME CLEANSING
OIL SHAMPOO
Kérastase presents a new range of legendary
oils for a 24-carat indulgence
Since its launch in 2010, Elixir Ultime has
become the new star product of Kérastase. It is the must-have product for
hairdressers and it is an icon of beauty and sensuality for many celebrities
and women around the world.
Ultimate Kérastase hair care using beautifying
oil
Now, Elixir Ultime, the legendary oil by
Kérastase, is proud to introduce its unique bath and beautifying oil masque.
This new range of treatments offers shine, nutrition, protection and resistance
to the hair, meeting the needs of all hair types. A complete, luxury submersion
for the hair, which is left nourished and dazzling.
SUBLIME CLEANSING OIL SHAMPOO
This daily cleansing formula, with its high concentration of precious oils, removes impurities and offers deep, gentle care, without weighing down the hair. Its delicate texture lathers instantly into a generous foam which leaves an enchanting perfume throughout the hair. The hair is deeply nourished. It is left incomparably light and radiant.
SRP PHP 1,483
BEAUTIFYING OIL MASQUE
Applied weekly, this formula, a deep infusion of precious oils, offers normal hair an outstanding nourishing treatment. Its creamy texture and sensual fragrance leave the hair soft and subtly perfumed. Fully replenished, the hair is left deeply nourished.
SRP PHP 2,708
When oil becomes gold
As with 24 carat gold, the ingredients in Elixir Ultime are of the utmost purity. Inspired by the principles that define the precious nature of gold, Kérastase turns hair into a unique and delicate material.
An exclusive core formula of four highly concentrated precious oils:
Pracaxi oil: originating from Amazonian regions, it is known for its anti-oxidant benefits. It enhances hair shine and nourishment.
Argan oil: one of the rarest oils in the world, it is prized for its reparative and regenerative properties. It helps to keep the hair light and supple.
Maize oil: rich in vitamins A, E and Omega 6, it is extracted from Central American maize-germ. It nourishes the hair, offering shine, softness and protection.
Camellia oil: Native to Central and Eastern Asia, it is the most fragrant and luxurious of the oils. It gives magnificent shine and suppleness to the hair and helps to smooth the hair fibre.
New 24 CARATS In-Salon Ritual
Drawing on the principles that define the precious nature of gold, Kérastase turns hair care into 24-carat alloys thanks to this 20-minutes ritual. A blend of three Elixir Ultime hair care products to nourish the hair and beautify the fibre.
24 Carats Ritual offers the optimal equilibrium between rich care and free-flowing lightness. This ultimate haircare experience adds softness to the hair and supports the hair fibre’s radiance and shine.
The 24-Carat Ritual starts with a double application of Elixir Ultime SHAMPOO. Next, a dose of Elixir Ultime original oil is then blended with the MASQUE in a bowl. The Kérastase hairdresser applies this treatment lock by lock with a spatula, delicately massages the hair, and then rinses thoroughly. The ritual ends with the application of the Elixir Ultime oil that best suits the individual needs of the hair (ELIXIR ULTIME or one of the three ELIXIR ULTIME GRANDS CRUS: for colour-treated hair, for damaged hair or for fine, sensitised hair)
New Elixir Ultime SHAMPOO & MASQUE will be available beginning March 2013.
For more information, visit the official Kérastase Paris website at www.societedekerastase.com or call the Kérastase Paris hotline at (02) 672-7200.
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PRESS CONTACT:
GLOWILLYN ROBILLO
Business Unit Manager
Kérastase Philippines
09175748504 │ 2732769
gramiro@ph.loreal.com
MAITA GAERLAN
Junior Product Manager
Kérastase Philippines
09178584923 │ 2732734
mgaerlan@ph.loreal.co
MARTIN CASTAÑEDA
Managing Director
CASTRO and Associates Public Relations
09176215401
rmartinlc@yahoo.com
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